No season is as good as Summer and here in Australia we feel the heat most of the year! A Youfoodz Summer feels fresh promoting a healthy lifestyle balance that was kept to a minimal palette of white and calming shades of green.
The season included the use of colourful micro herbs, sparkling water and an abundance of creative food cuts and dynamic plate ups to make the customer visually eat the menu on the Youfoodz site. The seasonal lighting setup chosen was softer compared to previous seasons with a more even over-all lighting effect minimising shadows.
To beat the heat and focus on festivities of the New Year two Youfoodz blog posts were created about Youjuice and using its products to create tasty ice blocks or mixing cocktail flavours at home!
Youjuice Cocktail Recipes
Written, Styled and Shot by Kasia Sykus
A Summer campaign was launched which focused on weight-loss being refreshed for the YF customer creating the campaign title 70/30. This meant the customer would eat 70 percent Youfoodz and 30 percent of their own choice. The launch video required table spread and breakfast, lunch and dinner styling. A special video with Rachel Thaiday at her family home was also made and required on location product styling.
Love is in the spring air and what a better thing to fall in love with than food! This season was about styling and capturing the Youfoodz Menu to be fresh, contemporary and still show rustic elements of a farm to plate concept. The season included the use of market flora, herbs and an abundance of side dish seasonings.
Youfoodz drive to be the trend-setter rather than a follower. The spring menu lighting was a new step and created to look like a burst of natural sunlight in a studio setting with natural long shadows similar to that you would achieve in actual daylight hours.
Keeping it ‘Local’ came to mind when shooting this season and following a farm to plate vibe that saw the creation of Youfoodz Ingredient Flatlays. A smart but simple look into what ingredients are used in a Youfoodz fresh meal.
Lights, Camera, Action! Styling for the Youfoodz Spring TVC for the Australian show The Block consisted of preparing and styling various short ads with fresh produce, styled menu and floral accents.
A season of moody lighting, rich colour and a tasty ‘around the world’ concepted menu. A Youfoodz winter sees a menu styled for the traditional homestyle winter warmer but also an foreign exotic plate up with coloured backgrounds, dining-ware and garnishing reflecting each dish and its country of origin.
The winter seasonal dishes take the Youfoodz customer on a journey around the world including countries; Australia, Italy, Thailand, Japan, America & Mexico. The creation of a menu making the Youfoodz customer want to see more was highly desired in the styling process and having a table setting that expresses a country sagely.
The TVC production for winter also reflected on the idea of travel with a series of short videos showcasing several celebrated cultural dishes. Towards the end of each video a unique table setting was prepared and executed for each country and included backgrounds, dining-ware & settings, prepared food & drink, Youfoodz products and floral arrangements.