Love is in the spring air and what a better thing to fall in love with than food! This season was about styling and capturing the Youfoodz Menu to be fresh, contemporary and still show rustic elements of a farm to plate concept. The season included the use of market flora, herbs and an abundance of side dish seasonings.
Youfoodz drive to be the trend-setter rather than a follower. The spring menu lighting was a new step and created to look like a burst of natural sunlight in a studio setting with natural long shadows similar to that you would achieve in actual daylight hours.
Keeping it ‘Local’ came to mind when shooting this season and following a farm to plate vibe that saw the creation of Youfoodz Ingredient Flatlays. A smart but simple look into what ingredients are used in a Youfoodz fresh meal.
Lights, Camera, Action! Styling for the Youfoodz Spring TVC for the Australian show The Block consisted of preparing and styling various short ads with fresh produce, styled menu and floral accents.
A season of moody lighting, rich colour and a tasty ‘around the world’ concepted menu. A Youfoodz winter sees a menu styled for the traditional homestyle winter warmer but also an foreign exotic plate up with coloured backgrounds, dining-ware and garnishing reflecting each dish and its country of origin.
The winter seasonal dishes take the Youfoodz customer on a journey around the world including countries; Australia, Italy, Thailand, Japan, America & Mexico. The creation of a menu making the Youfoodz customer want to see more was highly desired in the styling process and having a table setting that expresses a country sagely.
The TVC production for winter also reflected on the idea of travel with a series of short videos showcasing several celebrated cultural dishes. Towards the end of each video a unique table setting was prepared and executed for each country and included backgrounds, dining-ware & settings, prepared food & drink, Youfoodz products and floral arrangements.